Self-service is no longer limited to ATMs and gas stations. The kiosk marketplace is expanding rapidly, as consumers become more and more accepting of self-service technologies. According to a recent survey, 85 percent of Americans and 91 percent of millennials have used a self-service checkout kiosk.
We've all been there: You go out shopping, you're going through the motions and making progress, and suddenly analysis paralysis overwhelms you. Maybe you're trapped in the dressing room, and you've picked out too many options. Maybe you're standing in the aisle and looking at 20 different handbags, and you don't even know where to start. Or maybe you've picked an item you want, but your mind has now traveled back in time to philosophy class, and suddenly you're thinking about the difference between want and need.
The rate of change in the retail industry is astonishing, as organizations strive to keep pace with omni-channel selling, personalization, and demand for an enhanced in-store customer experience. Retail technologies are evolving at a similarly rapid pace, making it possible to do more than ever with the masses of business and customer data being collected every day.
This headline may have you believe that the store is hanging on for dear life. While brick-and-mortar retailing isn't on life support, brick-and-mortar retailing as we once knew it is. Just ask Macy's, Sears, and The Limited. As e-commerce gains momentum by the day, over- and under-inventoried stores with ill-informed associates and aged technologies pose tangible issues for most brick-and-mortar retailers. Yet, there's much more to resuscitating the store experience than any one 600-word article can tackle. For the sake of this article, let's focus on a top brick-and-mortar concern we can all agree on — the associate's ability to engage the customer.
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