Online retail giant Amazon has quietly dropped its free shipping threshold from $49 to $35, apparently in an effort to challenge Walmart's new policy. Walmart announced in February that it has scrubbed its ShippingPass in favor of free two-day shipping in its battle for customers. In a conference call, Marc Lore, CEO of Walmart eCommerce U.S., explained that as two-day shipping becomes a customer expectation, "we don't think it's necessary to charge a membership for it."
A recent study commissioned by Aptos and conducted by GatePoint Research explored retail executives' top priorities for technology investments that will help keep their stores relevant in the digital era. The research revealed that retailers perceive they are facing a multitude of pressing challenges, and consequently they have identified different priorities that will clearly compete for attention, resources, and budget.
The trends this year retailers really need to focus on won't be around the hottest new technologies or latest fads. Instead, companies that focus on delivering consistent, engaging customer experiences will set themselves up for long-term success. But in order to run your business successfully and provide the brand experiences shoppers expect, you must first have the right foundational systems in place.
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