Posted: 14 Feb 2017 06:55 AM PST
Q: Which types of products would you like to buy for your significant other on Valentine's Day?
Q: Which chocolate brands would you most like to buy for your significant other on Valentine's Day?
Q: From which store would you most like to buy jewelry for your significant other on Valentine's Day?
Men are 1.6x as likely as women to buy expensive Valentine's Day gifts. 55% of men and 33% of women intend to spend $50 or more on their significant other this year.
Q: How likely are you to recommend eating at this national chain restaurant for Valentine's Day to a friend or colleague? Net promoter score, aka NPS, measures customer satisfaction and brand perception on a scale of -100 to +100. (A positive, high score means consumers actively recommend the brand; a negative score could mean consumers actively dissuade friends.) The majority of national chain restaurants received a negative NPS, indicating that most Americans might prefer to dine out at an independent restaurant for Valentine's Day.
If you're interested in learning more about branding fundamentals, please see my online course through Lynda.com.
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